Did you mean…Mailchimp?
Mailchimp asked Droga to help them introduce themselves to the world in a big way. So we created a massive integrated search campaign featuring nine unique pieces in nearly every medium with one thing in common: they all kinda sounded like “MailChimp."
These seemingly disparate executions were all part of a highly orchestrated, expertly targeted web of content. Any time a curious person Googled the name of one of our creations, they were lead back to the brand with a familiar "Did you mean...MailChimp?
We made films. We made potato chips. We made music and invented a haircut. I’ve included a few of the pieces, but take a look at the Case Study or for a more in-depth look at exactly what we did and how well the campaign performed.
Role: Senior writer