MailChimp developed a suite of tools for small business owners to help make their lives easier. Our task was explaining these fairly complex-sounding tools to people in an engaging way, on a very small budget. To put is simply, these videos had to work really fucking hard, but they also had to be entertaining enough for people to watch them the whole way through. Luckily, the stone cold pack of weirdos that was our team managed to do that.

What you see below is a small sampling that ran in targeted placements online and also on MailChimp.com, where you could read a more detailed breakdown of the tools.