Our launch campaign for MailChimp introduced the brand to the world. But with this follow up campaign, it was time to actually tell people what they did. So we took one of the most common fears in the small business world - that you have no idea where your marketing dollars go - and brought it to life in one of the most specific and unique ways we could: a giant black hole.

We made films, social content, a web experience - you know the drill. Some highlights below.