How do you launch a pet carrier for travel at a time when it feels irresponsible to talk to people about travel? By talking to their pets instead. After all, our pets work just as hard as we do. They have to provide love, support, and constant zoom calls. Some of them even have instagram accounts. Why not offer them a little break from their daily grind to explore everything the world has to offer.
Away: Pet Carrier
Travel Posters for Pets
We made them. And then we made them smell like stuff pets like (bacon, catnip, fresh cut grass). Then we put them low to the ground near dog parks - the one place people were actually still going every day during the pandemic.
Role: Creative Director