Password: lookdown

Dr. Pepper (a soda brand) wanted to let people know that they believe in - and promote - a healthy lifestyle. Even though they’re a soda brand.

Given the loaded and hypocritical nature of the task, we realized there was a fine line between the informative and the defensive.

So we decided to walk it with hand drawn, 70s-style animation, Richard Dreyfuss’ soothing voice, and rhymes. Lots and lots of rhymes.